The Team

Abbie is the Front of House at LVL5 Llandudno, where she focuses on creating a genuinely welcoming, community-driven atmosphere from the moment members walk in. She wants the gym to feel like a place people look forward to somewhere supportive, motivating,and inclusive. She takes pride in making every visit a positive experience. She has been training for about four years, which has taught her the value of consistency, patience, and mindset. Fitness has shaped both her physical and mental health, so she understands the challenges members face and aims to bring encouragement, energy, and genuine understanding to support them through their journey. Outside the gym, Abbie is usually working on cars or enjoying anything motorsport-related, from track days to race weekends. Staying active is a big part of her life too. If she’s not lifting, she’s out hiking and exploring new places to unwind and keep moving.

Ash brings over 7 years of experience helping clients improve their performance, resilience, and overall fitness through functional training and Hyrox-specific conditioning. With a strong background in coaching both individuals and groups, Ash designs sessions that challenge, motivate, and build lasting results. Training philosophy: “Train for life , build strength, endurance, and confidence that carries beyond the gym.” When not coaching, Ash enjoys training himself and competing in as many competitions as possible or either in the hills on his mountain biking.

Brayden is now in his second year at LVL 5, where he brings energy, precision, and passion to every session he leads. As the coach of the Tuesday and Thursday X-Fit classes, he is committed to creating an inclusive community where people of all fitness levels feel supported, challenged, and inspired to unlock the full potential of their bodies. His coaching style blends strength, conditioning, and functional movement to deliver sessions that are not only effective but genuinely empowering. Beyond the studio, Brayden works full-time as a dedicated personal trainer. He specialises in helping clients move with confidence, improve their strength, and build long-term habits that support a healthier, longer life. Grounded in a deep passion for exercise, health, and longevity, he emphasises sustainable training, tailored programming, and smart, intentional progress. Brayden’s personal passions revolve around continually pushing his own performance so he’s ready to take on anything that comes his way, whether it’s cycling, running, or any new sport he chooses to explore. In recent years, he has competed in no-gi Brazilian jiu-jitsu and MMA, enjoying the challenge of developing his own style and evolving as an athlete. For Brayden, movement is his medicine; he commits to at least one form of exercise every single day as part of his lifestyle and identity. His sporting background includes years of rugby and CrossFit, both of which continue to influence his training philosophy and the purposeful way he develops himself as an athlete. Brayden played rugby throughout his studies at Leeds Beckett University, where he completed his Bachelor of Science degree in Physical Activity, Exercise and Health. His time in Leeds was pivotal, not only shaping his own athletic goals, but also profoundly influencing the way he coaches and supports his clients today.

Dersim is part of the Front of House team at LVL5 Gyms, where she brings a friendly, approachable, and positive presence to the space. She is dedicatedto making every member feel welcomed and supported from the moment they arrive, helping to create a warm, community-focused atmosphere throughout the gym. She has been training for five years, and the journey has had a huge impact on both her physical andmental wellbeing. Through consistency and commitment, she has learned the value of resilience, patience, and pushing beyond her comfort zone. Training has helped her grow stronger, build confidence Alongside her Front of House responsibilities, Dersim also works as a Social Media Assistant for LVL5. In this role, she supports the creation of engaging digital content, helps showcase the gym’s culture, and contributes to building an inspiring and consistent online presence for both current and future members. She enjoys using creativity, communication, and storytelling to highlight what makes the LVL5 community unique. Outside of gym life, she loves spending her time shopping, going out for meals, and trying new places whenever she can. She enjoys exploring different cafés, restaurants, and local spots, always on the lookout for something new to experience. Travelling is also a big part of her life, and she’s happiest when discovering new cities, cultures, and locations. Whether she’s out for a day trip or planning her next getaway, she loves making memories and exploring the world beyond her routine.

Harry works as part of the Front of House team at LVL5 Gyms, where he brings a warm, friendly, and approachable attitude to every interaction. He is dedicated to creating a positive first impression for members, ensuring that everyone who walks through thedoors feels comfortable, supported, and welcomed. Harry enjoys engaging with customers, getting to know members on a personal level, and contributing to the strong community atmosphere within the gym. He values the opportunity to learn something new eachday, whether it’s about fitness, people, or the daily operations that keep the gym running smoothly. Outside of work, Harry maintains an active lifestyle. He enjoys hiking and exploring nature, going for runs to clear his mind, and staying consistent withhis own training in the gym. When he’s not being physically active, he often spends his time reading continuously seeking personal growth, new perspectives, and inspiration. Harry’s passion for movement, wellbeing, and connection is something he carries with him both inside and outside the gym environment.

Jackie became a coach and personal trainer because she is passionate about helping people discover what they’re truly capable of. Especially those who are brand-new to the gym and unsure where to begin. Nothing motivates her more than seeing someone build confidence, strength, and a genuine belief in themselves. Her approach is rooted in a holistic view of health. She believes that real, sustainable progress comes from balancing the body and mind, and she understands how important factors like hormone health, stress, and lifestyle habits are in achieving long-term wellness. Whether she’s guiding someone through their firstworkout or helping them elevate their training with a more mindful, balanced routine, Jackie’s goal is always the same, to empower people to feel strong, capable, and at home in their own bodies. When Jackie isn’t coaching, you’ll usually find her outdoors hiking with her dog, Cypress, and exploring new places whenever she gets the chance to travel. She values spending meaningful time with friends and family, and she loves the balance that those connections bring to her life. Jackie also runs her own Airbnb, which allows her to share a sense of comfort and adventure with others.

Rhys brings over 10 years of experience in elite sporting environments, including time in both semi-professional and professional rugby. With a degree in Sport Business Management and a Level 3 Personal Training qualification, he blends athletic performance with business insight to help the gym operate at its best. His philosophy: “ Success in sport and in business comes from discipline, consistency, and passion.” When he’s not keeping things running smoothly at LVL5, Rhys plays rugby at an elite level in the English Championship with Caldy RFC.

Rich Blake is the Co-Founder and Director of LVL5, leading the vision, culture, and performance of one of North Wales’ most community-driven fitness facilities. With over a decade of coaching and leadership experience, Rich blends high-level strategic thinking with a hands-on, values-first approach that sets the standard for the entire LVL5 team. Driven by a commitment to excellence, Rich’s role extends far beyond programming and coaching. He is responsible for developing LVL5’s long-term direction, shaping the member experience, and building the systems that keep the facility operating at a consistently high level. Whether he’s mentoring coaches, refining processes, or designing the next stage of LVL5’s growth, Rich brings clarity, structure, and purpose to every part of the business. As a coach, Rich is known for his ability to bring the best out of people, guiding individuals not just to train harder, but to grow in confidence, discipline, and self-belief. His training philosophy blends strength, conditioning, mobility, and mindset development, helping members build a strong and resilient foundation both in and out of the gym. Away from LVL5, Rich’s world revolves around family, Lowrie, the kids, and the small everyday routines that keep life steady. From coastal walks to coffee stops or simply being present at home, those moments help him reset and stay grounded. They’re also a reminder of why he values community, belonging, and building a space where people feel supported both inside and outside the gym. At his core, Rich believes that a gym is more than a place to train, it’s a community built on belonging, support, and personal transformation. LVL5 exists to help people become the strongest, most fulfilled version of themselves, and Rich leads by example in embodying that mission every day.

Ryan is part of the front of house team at LVL5 Llandudno. He has a background in Exercise & Sport Science (BSc) and Clinical Exercise Physiology (MSc), and he loves bringing together his passion for health, fitness, great coffee, and all-round good vibes. He has spent over 10 years working in bars and restaurants across the UK and Australia, and he has also managed teams in hotels, so creating a friendly atmosphere and looking after people is very much his thing. He really enjoys getting to know members, making everyone feel welcome, and keeping the space running smoothly. When he’s not at work, you’ll usually find him hunting down a good flat white, trying new food spots, or planning his next trip away. He’s always up for exploring somewhere new, whether it’s a different city, a coastal walk, or a café he hasn’t tried yet